Meet the Co.

Our collective embodies our commitment to creating enduring brand assets with immense passion, attention to detail, and strategy at the core.

LEGACY + STRATEGY + DESIGN

As family histories intertwine to form a new legacy, we blend artistry with strategy to craft brand identities that amplify your organization's needs and confidently usher you into the future.

DURAble

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enDURAnce

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DURAbility

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perDURAble

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DURAble ◼ enDURAnce ◼ DURAbility ◼ perDURAble ◼

FROM ART TO STRATEGY

Our Roots

Our journey was sparked by a childhood discovery—Elle’s innate gift for recognizing and creating beauty. Under Haitian painter Ralph Allen's mentorship, this talent evolved from doodles to dedicated weekends at the easel.

From Haiti to New York, formal training in Visual Arts at Fordham University developed into expertise in design and illustration, which was later complemented by a Georgetown University Marketing Master's degree.

Founded in 2017 as Aquarelle Creative designing for friends and small businesses, we've evolved into DuRa & Company—expanding our vision while honoring our founding principles.

IT’S A FAMILY AFFAIR

[DuRa]

Our name carries significance that transcends mere business. DuRa signifies the fusion of two family legacies (Durand from Haiti and Ramos from Cape Verde) united to forge an ongoing legacy for generations to come.

This blend honors our ancestors and celebrates the cultural heritage that shapes our aesthetic and work ethic. The name reflects our belief that strong foundations rely on respect for the past while being forward-focused.

Beyond the Craft

The personal touches that influence our work:

  • Haitian & Cape Verdean heritage that infuses vibrant cultural inspiration into our designs

  • A sea + sun loving family that reminds us of life's true priorities

  • Exquisite coffee-fueled creativity (it's practically breakfast)

  • Meticulously organized processes (color-coded to-do lists are our specialty)

  • Typography and lettering passion that ensures every word makes an impact

  • Photography and videography expertise that informs our visual storytelling

  • Event planning precision that transfers to project management

  • Global perspective shaped by wanderlust and diverse influences

  • A persistent sweet tooth (and baking skills) that remind us to balance work with joy

  • Creating impact in a world that we will be proud for our children to lead in

We don’t just create brands;
We build legacies that last.